Hi, I'm Noam

I've spent twenty years moving between design and engineering, from launching Adobe Muse and Express to building AI tools at Automattic. The constant: I prototype in code, ship, and think in systems.

At Automattic I launched Write Brief with AI, an early AI writing assistant for WordPress, and took the Agencies platform from zero to 7,000+ registered agencies in its first year.

At Adobe I spent six years between Muse and Spark Post (now Adobe Express), building dozens of coded prototypes for executive demos and vision reviews. I led the first student pilot for Spark Post, now used by over 40 million students. I guided two junior designers and presented new features on the main stage at MAX.

I also founded WebVR Studio, a desktop application for designing immersive web experiences, and spent three years consulting through Aranja in Iceland, doing design and front-end engineering in React and TypeScript. Clients included Meta's connectivity site, Sjóva's insurance platform, and Iceland's national digital application system.

I hold a BFA in graphic design from FIT in New York.